Captains Of Industry Essay Examples

industry. As a result, market segmentation by the company is important to achieve this goal. Definitions Demographic segmentation comes about when a market is segmented based on elements such as company size and type of industry. Geographic segmentation comes about when the market is segmented depending on the geographical position of the target audience. Psychographic segmentation comes about when the market is divided based on elements such as lifestyles, personality, and social class. Behavioral segmentation arises when the market is divided based on attributes such as loyalty, knowledge, awareness, usage and purchase patterns. Importance of the Brand Nike as a brand is very important for...

  • Words: 550
  • Pages: 2
Read more



Industry VS. Inferiority. Joan reported having been subjected to strict regulations from her parents thus making it hard for her to realize her potential hence, a failure to attain the virtue of competence. Second I interviewed a boy named John aged nine years. He was at the industry vs. isolation stage of personality development. The greatest challenge that the boy was enduring at this age was the issue of attaining self-esteem through optimizing his potential (Krebs & Gillmore, 1982). He had to show much in class to prove his viability and relevance. Basing on Erickson’s argument of personality development, children at the age 5 and 12 years try to work actively to fit in the peer group. The...