Brand management Essay Examples

Brand Management: A World of Privilege. Singapore: Wiley and Sons. Brooke, S. (2004) Luxuries ain’t what they used to be. Now the high street is full of designer’s labels and glittering prices, does anything count as exclusive. The Daily Telegraph, London: 17 January, p. 4. Twitchell, J. B. (2002) Living it Up: Our Love Affair with Luxury. New York: Columbia University...

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brand management: Critical perspectives on business and management. London: Routledge. Kalanje, C. M. (2012). Role of Intellectual Property in Innovation and New Product Development. Retrieved from http://www.wipo.int/sme/en/documents/ip_innovation_development_fulltext.html Stoll, P.-T., Busche, J., & Arend, K. (2011). WTO, trade-related aspects of intellectual property rights. Leiden:...