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BMW Essay Examples
BMW 325 and the Oracle Database 11G. The right name for the product is the one that will reinforce the company and the position of the brand (Elliot, 2009). An invented name would sell through approval though the name needs a big budget to market for it to work successfully. For the success of a new product, one has to develop a commodity with the desirable name. It has to be unique in the market in which it is new and should have its features communicated to the consumers for support. New products may fail if there is no differentiating advantage over other products. Poor planning and timing would also be a reason for a new product launching to fail in addition to other factors like poor quality...