AMM U3DB – 3/02

0 / 5. 0

Primary Task Response Welcome to The Star Art Museum, your ultimate home when fascination of the eye and mind is what you are seeking, to get you down memory lane! The Star Art Museum boasts of amazing collections created for posterity, with wide collections of generalizations that simply mobilize the eye. The Star Art Museum opened its doors to the world a couple of years back, to showcase a whole new world of fascinating galleries and arts from different aspects of life. The Museum has been doing considerably well with regard to sales, but, there’s still effort that needs to be pumped into the marketing sphere so as to capture a large potential of the market niche that needs more exploitation. Most of the clients of The Star Art Museum have been the older generation who have gotten information about our fascinating facility through the print media and other older conventional methods of broadcast such as radio. This discovery and revelation have, however, just ignited our vigor to expand our marketing wings and thrive to spread the word about our amazing facility to the world. After a thorough review and evaluation of the previous marketing activities and all other pertinent and relevant factors, it is fair and wise to conclude that marketing efforts have to be directed to the younger generation of our society who are to be accessed majorly via the social media platforms. Majority of the younger generation do not fetch their information through the main stream media but rather from other unconventional means, majorly social media. Creating a brand for ourselves through the social media is, therefore, a guarantee of reaching this niche of the market and selling

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