Aldi future international expansion strategy

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Aldi International Expansion Strategy By (Name) Code Name Professor Name University Name City, State Date Aldi International Expansion Strategy Introduction Aldi is an established retail business well-known of its brand in the industry across the world. The retail business is powerful in Europe with approximately more than 10,000 outlets, distributed across 20 countries with an estimated return on investment of more than 50 billion Euros. The business does adopt low pricing strategy in addition to hard-discounts in all the stores. The market style is oriented with deep discounts at most to the lower and middle household income classes. Task 2: Rationale for selected country and Justification The Czech Republic is the most attractive market for Aldi since it has stable political environment, rapidly growing economy, and high population of literate people, readily adoption of the innovative technology and free movement of goods that seems to support the thriving of Aldi when investment is made. These factors are therefore categorized as “political, economic, social, technological, environmental, and legal” factors. Political factors According to Janicki and Wunnava (2004, p.6), the Czech Republic is one amongst the few countries which boast a stable government regarding political interferences. Besides, there are fair regulations for the entry modes in the country, and there is also every reason to believe that within the recent years, there have been no riots, signs of war or even indicators of coup d’ etat within the boundaries of Czech Republic (Kaufman 2007, p.111). Aldi is keen on analyzing this country’s macro environment before

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