Essay on marketing generalities
INTRODUCTION
Through this report, it has the purpose or objective of reflecting in detail, before the reader, on the global perspective originalof the contributing factors to the continuous improvement of the competitive level of the vast majority of regional, national and/or international corporations. Since that essential ingredient, an infinity of elements, necessary for the integral functioning of the entities aimed at fully fulfilling, all their own expectations, and those indirect and direct interested in the company.
On the other hand, a series of substantial concepts have been found that in some way address the business environment, and the author (Giraldo, 2020) supports that: “Marketing is a set of actions through which a company studies the needs or problemsCharacteristic of a public is one person or another company and from them establishes strategies to discover how to solve them through their product or service ”. According to the previous definition, the process states, which can suffer a tangible and intangible good, in the generation of value towards the perception of the buyer and interested in itself.
The next point to be treated is one of the other themes that also certainly influence marketing, and one of them is engaged in the location or geographical location, composed of premises, regional, national and international;Second, there is another market classifications and is in prices training in which it is integrated: by instantaneous, short -term and long -term offer (Iriondo, 2011).
GENERAL OF MARKETING
In this medium of an informative nature, it will be argued in one way or another about the supreme importance of some components and/or elements to marketing, since in recent decades that context, previously appointed at no time, has stopped complying withefficiently their functions inside and outside companies or organizations. Meanwhile, on the other side of the currency arises in its own way;The next unknown. What is the difference between segmentation and market segment? However, various experts in the area expose multiple assumptions related to uncertainty.
On the other hand, the author (Thompson, 2020) supports that: "Market segmentation is the process of subdividing a market in different subset of customers who behave in the same way or that present similar needs". On the other hand (Saavedra, 2019) concludes: "A market segment is a group of consumers, mostly homogeneous either by certain characteristics or their needs". In summary, the differentiating variable is based on the equality and inequality outlined to the buyer.
It should be added that, the author (Mendoza, 2012) defines: “The marketing mixture is the set of controllable marketing tactical tools, such as product, price, place and promotion, which organizations combine to produce a response from thegoal". Let’s not forget to mention, the inherent characteristics of Mix marketing;and the product corresponds to the quality, characteristics and brand;The price appears: discounts, lists and deadlines;Plaza symbolizes channels, storage, places, inventory and offices;promotion is equal to promotions, personal sales, electronic sales, exhibitions and other.
CONCLUSION
The marketing plan in front of both local, regional, national and international organizations is essential, because without something well organized and/or structured. In a nutshell, companies with or without lucrative purposes can reach economic decline. Since, all the needs of the entity must be met, channeled in product or services merchant.
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