Effectiveness in the management of communication channels within the organizational environment
Introduction
Today, organizations, in search of the fulfillment of the proposed objectives, must have an efficient communication model, which allows to clearly and precisely transmit the messages to the other members of the organization. According to Acuña, Caldevilla & Battle. Within companies, communication must be correctly administered and must have the appropriate channels to reach different people. Each organization is different, therefore, the methods, channels and ways in which the communication process is carried out, are different.
Within organizations, we can find multiple communication channels, such as email, written communications (memoranda), corporate television, blogs, corporate magazines, suggestion mailbox, videoconferences, corporate social networks, internal chats, among others. The previous channels, administered in an effective way, allow the correct communication between the different departments of the companies;However, these are not always handled correctly, bringing with them various problems that can affect communication within the different companies.
Developing
As we mentioned earlier, communication channels on several occasions, communication channels, used incorrectly, can cause problems within the organizational environment, such as unilateral communication, saturation or channels of channels, the misrepresentation of information, the information, theLack of listening to other workers, among others. Today, thanks to the different technological tools, the use of a corporate mail is very common within the different companies, the correct management of this makes communication between the members of an organization more agile, one of the problems thanThe more they stand out in this channel is the saturation of messages and the unilaterality of communication, the constant sending of messages, which, in some cases they are not necessary, generating a saturation in the emails, displacing the information that is necessary for the realization for the realizationof daily tasks. Also other problems that arise from the channels, such as mail, is the lack of participation by non -administrative positions;On many occasions, employees of the operating part do not have corporate emails through which they can communicate in case they need to do so.
Another type of problems that arise from the communication channels is precisely the lack of them. Many companies do not have communication channels or have a very limited number, there are organizations that only have a suggestion mailbox, which, it is not correctly managed or is not given greater importance;Although, while having a wide number of communication channels, it allows diversifying the way in which the information reaches employees, excess channels can generate problems of misinformation, stress and supersaturation.
The problems around communication in the business environment do not usually arise only based on communication channels and administration;Some of the problems are born as a result of the same structure of the organization. When an organization has too many hierarchical levels, the orders and the decisions madeVillareal, 2010).
The communication and the way in which this is administered within the organization can generate great impacts within the organizational culture of each company, which are the values, habits and conceptions that each company has. In organizational culture, communication can be vertical, that is, from the upper controls to the lower ones, or it can be a communication where all are participants in it, which is evidenced in the text of Miguel Sánchez, where the culture takesorganizational as doctrine and divide them into two styles:
“The scope of these doctrines can be exemplified with two extremes: a military group and a political party. In the first, the members operate based on a rigid and autocratic structure, aimed at achieving very little or nothing variable purposes, while in the second there is a large dose of communication and interaction of individuals that exert influence on the structure, strategies and goals of the organization ". (Sánchez de Armas, M, 2010).
Based on the above, we can affirm that it is the responsibility of each administrator, to generate an organizational culture, within their company, where communication is efficiently managed, where all its members are participants and support decision making.
One of the greatest problems that result as a consequence of the poor administration of communication channels, is their wrong use, and as a consequence, the misrepresentation of information, either because shared information is inadequate or little concise. From the previous problem, we will focus on the following example. To better understand the relevance of the aforementioned problem, and the importance of good management of communication channels by the administrator, let’s take Donald Trump, president of the United States, and its constant communication problems;Let’s see Trump as the administrator of a company, the United States as the company, the Twitter social network, such as the communication channel, and the members of the US government, such as the other members of the organization. Trump’s relations with his country’s public officials and his diplomatic relations have not been the best during his command period, and Twitter has been a clear witness to this.
It is no surprise when Trump attacks something or someone through tweets, or when he triesto all its opponents, problems or any situation that is outside its standards. In previous months, past, we were able to observe how Trump’s last messages were sentenced by the United States House of Representatives, qualified as "disgusting and shameful" by the president of the House of Representatives, Nancy Pelosi, said messages wereconsidered highly racist and discriminatory. The president lashed out at four Democratic congressmen, in these messages, Trump suggested that they should return to their places of origin;thus feeding, a wave of hate and discrimination towards African -American and migrant citizens;A wave, which has been increasing since he arrived at the White House. Given the previous situation, Trump reacted, once again via Twitter, saying that he did not have "a single racist bone", which is questioned, given his reputation for hate against American minorities.
From the previous example, we can observe how the incorrect use of communication channels and the lack of control in the administration of them, can cause internal destabilization within the organization, conflicts, heated discussions, controversial and all kinds of problems among the members among the membersof the organization. In situations, such as the previous.
conclusion
Communication channels are tools that allow us to share ideas clearly and agile, their effectiveness will depend on the correct administration, address and control that is given to them. Within organizations, they must be released the different ways in which we can communicate between the different departments that make up a company, employees should know that their ideas are heard and the ways in which they can be released, andThat on multiple occasions, not only employees with management positions can have ideas that improve the way in which the company’s objectives are sought, many employees have different and innovative ideas that are lost, since they may not feel heard or ignoreThe way to share your ideas and views. An example of the above can be seen in the Nestlé company, where they created the “Nestlé Innova” program, which is a program that seeks to make possible the participation of all employees in the renewal of the brand, through strategies they were looking forenhance the creative capabilities of its employees and encourage the habit of sharing ideas. (Zapata, 2011, cited by Peña et al, 2017)
The information shared through the communication channels must be clear and expressed correctly, the information must reach employees in a clear way, to avoid their misrepresentation, and in a respectful way, in order to prevent them from presentingProblems such as those evidenced in the example, and this is where the administrator must have greater control of the way he wants to communicate with his employees.
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