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E-Commerce December 5, 2016 E-Commerce Plan for Solar Express Inc. . EXECUTIVE SUMMARY Solar Express Inc. is a small, local online corporation that sells and installs solar panels to business and residential customers. Solar Express currently has a staff of 10 employees that includes management, web design and marketing and support staff. Its marketing objectives are to lead the South Carolina market in solar product sales in the next two years, to increase its market area by 50%, to introduce three new solar products by 2017, and to enter the national market by 2020. Solar Express also aims to increase its business customers by 40% during the first year. Solar Express’s marketing strategies are to target middle to upper-class clients through online ads and marketing emails. Table of Contents TOC o "1-3" h z u 1.INTRODUCTION PAGEREF _Toc468999992 h 41.1Mission/Vision Statement and Value Proposition PAGEREF _Toc468999993 h 42.SITUATIONAL ANALYSIS PAGEREF _Toc468999994 h 52.1Internal Environment PAGEREF _Toc468999995 h 52.2External Environment PAGEREF _Toc468999999 h 72.3SWOT Analysis PAGEREF _Toc469000000 h 9Solar + Battery SWOT Analysis PAGEREF _Toc469000001 h 103.MARKETING STRATEGY PAGEREF _Toc469000002 h 113.1Marketing Objectives PAGEREF _Toc469000003 h 113.2Competitive Edge PAGEREF _Toc469000004 h 113.3 Marketing Communication Strategy PAGEREF _Toc469000005 h 123.4 Industry Analysis PAGEREF _Toc469000006 h 133.5Marketing Targeting and Segmentation PAGEREF _Toc469000007 h 143.6Positioning The Product or Service PAGEREF _Toc469000008 h 153.7Product Strategies PAGEREF _Toc469000009 h 153.8Pricing Strategies PAGEREF _Toc469000010 h
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