Discussion week one MAN444_1

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Discussion on Business Strategy and HRM at KFC Human Resources Management (HRM) Name Institution Kentucky Fried Chicken (KFC) Business Strategy The American fast-food restaurant chain KFC, specializes in fried chicken, although it has expanded to include chicken products like wraps and salads, soft drinks, and side dishes as well. The company started in Kentucky in the 1930s and using its competitive strategy, it has grown and expanded across the globe. The fast-food restaurant chain through franchising has reached 123 countries in all the seven continents of our world. Its growth is hinged on the company’s strengths in the marketplace, and by providing fast-food to the fast-paced customers who do not want to wait for long before their food is ready. KFC does market research before establishing a new chain and measuring its capabilities the company has reaped high-profit margins. Using the franchising model, the firm has grown to reach over 20,000 units and locations across the globe. Competitive strategy means that the staffs employed are skilled, knowledgeable, and easy to adapt to the set firm standards (Purce, 2014). The HR department views the recruitment process as the acquisition of well-able staff to deliver high-quality products and prompt service. And as a service industry, the human resource management at KFC looks at employees as valuable assets in delivery the firm’s promise of “finger-licking good” food in a short time-frame. The HR practice at KFC concentrates on training and development of staff on two contradictory elements; innovativeness and creativity while at the same time maintain the old traditions of making fried chicken.

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