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Coca-Cola Company Currently, Coca-Cola is one of the most famous brands across the world. Since its inception, the company has enjoyed the endless growth by exploiting the rapidly expanding beverage industry. This endless growth is behind Coca-Cola being not only the leading but also the largest beverage company in the whole world. Therefore, Coca-Cola Company can be without doubts be argued to be one of the multibillion-dollar business (Foster, 2015). In regards to the concept of the global share, Coca-Cola is currently operating in more than 200 countries and boast of more than 84,000 suppliers. Though the Coca-Cola is a united state of American based company, the majority of its business income that is over 70% are generated from the outside America (Aliber, 2008). In this paper, Coca-Cola Company will be covered and the manner in which the environmental forces influence its behavior. Coca-Cola global business environment Any organization that operates either domestically or internationally should be very careful when scrutinizing the possible environmental factors that can affect them. The Coca-Cola Company, in particular, has numerous environmental factors that are affecting its decisions and behaviors as far as the global marketing is concerned. These environmental factors include sociocultural forces, legal forces, natural resources, political forces, financial forces, trade forces, and environmental sustainability (Foster, 2015). In regards to the sociocultural forces, Coca-Cola Company has experienced a great impact. One country that Coca-Cola Company has been impacted by the sociocultural forces is India. As a result, Coca-Cola Company has experienced a
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