Business Model Canvas for Toyota

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Business Model Canvas for Toyota Student’s Name: Instructor’s Name: Institutional Affiliate: Date: Abstract This report focuses on the application of the Business Model Canvas in the organizational settings. A graphical presentation of the building blocks as described by Alexander Osterwalder and Yves Pigneur in the model will be assessed while referring to the Toyota Ltd. Business Model Canvas is an essential tool for management who’s its application is spreading at a vast rate in the modern business environment. Most scholars have asserts that BMC helps in developing the most appropriate strategies that integrate all the organizational aspects. These are proven to be beneficial in creating a competitive advantage in the market. The model incorporates various aspects such as corporate value proposition, customers, infrastructure and financial resources for a prudent decision-making process. Practical application of the models offers a justification of each strategy developed in the organization. Toyota is one of the companies making use of the BMC to maintain their significant market share in the automotive industry. __Key Words: Business Model Canvas, Strategy, Competitive advantage Introduction Business Model Canvas (BMC) is an essential tool used in strategic management in developing and documenting business models. It provides a graphical presentation of various events and variables for value proposition, customers, infrastructure and financial resources of an organization. The MBC was invented by Alexander Osterwalder and his colleague Yves Pigneur who is a specialist in management information system. The model involves nine key

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