Audiovisual media as support for the understanding of the message
Psychology is understood as the science that refers to the study of the behavior of the human being. (Larousse, 2005: 660) Relationship is possible to the extent that we establish contact, currently the new forms of communication comprise each time a technological space for everything. Both information and knowledge have been seen in advance or in decline according to the context in which it is generating, reality that has undoubtedly led to changes in the forms of existence, correspondence, of approaching humanly, talking and understanding us.
Audiovisual media are defined as the didactic tools related to: images, sheets, photographs, colors, music and audios that serve us to communicate characteristic messages and stimulate our senses. Starting from the psychology applied to the audiovisual media it is interesting. Communication implies a mental and verbal process that occurs with the intention of interacting and allowing feedback, with the intention of transcending in us, no one is invulnerable to the intentionality of an audiovisual medium and sometimes the dose of importance of the shown dependsIn great way of how it has been created by those who handle the medium.
At present, audiovisual media favor and help the logical understanding of the message, these have the purpose of creating the content that fits the needs and tastes of those present by promoting media competences offering a value and meaning of weight to the message.
Communication and information technologies undoubtedly arose to change all social spaces in terms of how to give and receive a message and how we capture it and understand. It is important to highlight that today is the way we acquire knowledge and development, their use for their own benefit and with others is very broad and diverse;Part of simple communication between people to the development of information and their scope occurs in all social and organizational spheres that we could call: globalization.
In other words, the analysis of the message goes far beyond it, “perception is deeply diacritical;distinguishes the shape of the background, which is important from what it is not, which is central to what is secondary, which is current of what is inactual. These principles of judgment, analysis, perception, understanding are almost always implicit, and at the same time, the classifications that operate are consistent to some extent.”(Bourdieu, 1996: 85)
The objective of communication through audiovisual media is to cultivate ties strategically with the different audiences, create an environment of empathy, trust, knowledge, learning and safety among them, achieving connectivity with the new tools.
To end, I close the idea stating that the vivacity of these instruments will allow you to appreciate a way of thought, understanding and the ability to take the content of the message original and valuable ideas to put into practice from and for learning.
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