Alcohol Advertising Essay Examples

alcohol advertising and alcohol-related problems. The effectiveness of counter-advertising alcohol has been explained in previous reviews using the elaboration likelihood model. The model suggests two routes that can be employed in charging the attitudes towards alcohol. The central route involves the use of high-level relevant thinking while the peripheral route involves effortless reasoning. When media campaign and counter-advertising are coupled, they become a significant tool that has been employed by college campuses to reduce alcohol abuse. The use of social norms approaches has also been effective in addressing alcohol abuse in colleges. Norms are social facts that frame the perceptions and...