Advantages and Disadvantages of Social Media and Essay Examples

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and marketing opportunities that go beyond the standard agents and middleman and connects organizations directly with consumers (Sajid 2016). In short, it has redefined the way in which business used to market their products. Businesses are now more than eager to tap into the potential created by this situation with many having established successful social media campaigns and strong presence in these sites to boost their sales revenue generation and overall productivity. For instance, big companies such as IBM and Starbucks are continually exploring social media promotion projects. Despite these organizations being skeptical about the viability of social media, they have now embraced it as one of...

and other informational dissemination forums will be a boost to the whole process of recovery. Conclusion In conclusion, I can say that all the measures put in place right from the initial response which involved a mixture of activities to save and protect lives and properties to the very last recovery were sufficient. The critical incident management systems like the Incident Command system were utilized efficiently. After the incident, the demobilization, restoration, and recovery were well implemented to give the emergency call the meaning it deserved. Works Cited Broz, Dita, et al. "Lessons Learned from Chicago's Emergency Response to Mass Evacuations Caused by Hurricane...

and adolescent well-being: A systematic narrative review." Children and Youth Services Review 41 (2014): 27-36. Dhar, S. (2018). Mobile Application Development-Current Technologies. 102-135 Tene, O. (2011). Privacy: The new generations. International Data Privacy Law, 1(1), 15-27. Young, Alyson L., and Anabel Quan-Haase. "Information revelation and internet privacy concerns on social network sites: a case study of Facebook." Proceedings of the fourth international conference on Communities and technologies. ACM, 2009....

and tourism. While the media plays a critical role in this respect, social media was largely treated as a "Western phenomenon." Notably, the fact that all the content on Facebook was generated exclusively in English made early penetration impossible. Instead, the authorities intensified in enhancing other modes of communication such as radio, TV, and newspapers customized in Arabic. However, as the population demographics gradually changed into the 2000s, there was a realization that social media was necessary for spurring further social and economic growth. In 2009, the Arabic Facebook was launched and proved to be a major game changer in the history of social media in the UAE (Klischewski, 2014)....

and more people across the world have access to social media and uses it as a source of information. The other aspect is that the company has a vibrant public relation specialist (Vivien, 2013). The specialist advises the company on what to do and what not to so that they can maintain a positive public image. In conclusion, Apple Inc. has been employing some measures to ensure that it remains on top of its direct competition. There is a rapid innovation by Apple to make sure that the firm is ahead of its computers. Besides, its products are highly differentiated to ensure that the company remains relevant in the market. The threat to the entry of competitors is low; the mobile company has captured...

and the need to become more environmentally conscious. Social media is becoming a major marketing platform for most businesses (Manrai, 2016). Proper identification of social media mechanics and trend s will enable Soft Paper to identify the right target consumers to reach using which social media platform and how to craft messages specific to this platform. Environmental sustainability is an issue that should be reflected in any marketing campaigns. The public or consumers will respond better to marketing efforts that recognize the need to protect the environment. References Manrai, A. (2016). New Emerging Business Models, Frameworks, and Trends in Global Marketing. Journal Of Global...

and browsers. I will as well introduce the product to the advertising websites and academic sources such as books and essays in order the brand name to reach as many people as possible on the availability of the product. Q.2 Market size The advertisement targets a huge market size as the hair care services industry continue to nourish year in year out. Based on the U.S Census, the United States of America has one of the largest markets for the hair care products. The latest 2012 statistics indicate that there was 78, 246 hair care services establishment a representation of $65 billion (Bureau, 2010). The shampoo and conditioner alone were worth $4.3 billion. Most of the users of the products are...

and its impact on business. Journal of Applied Management and entrepreneurship, 16(3), p.79. Fernández Méndez, C., 2010. Logistics and strategic management in global networks: recommendations strategic logistics processes based on generic strategy options. Franke, U.J., 1999. Logistics networks: the future trend in logistics management. Grégoire, Y., Laufer, D. and Tripp, T.M., 2010. A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power. Journal of the Academy of Marketing Science, 38(6), pp.738-758. Haberer, J., 2008. Strategic Management-Aldi. Haleem, F. and Jehangir, M., 2017. Strategic Management Practices...

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and therefore I usually seek product-related services from organizations’ Facebook pages due to the speed at which they respond to issues. Conclusion Understanding the target market provides a significant advantage to any company. Such knowledge enables the firm to concentrate their resources on a specific group of individuals. It increases sales and ensures that organizations maintain a competitive advantage. . References De Mooij, M. (2010). Consumer behavior and culture: Consequences for global marketing and advertising....

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